Paraphernalia

Paraphernalia

Questions For The Culture

NEW HIGHS. Music, book, and film recommendations galore. And my volatile subscribers need to start talking.

Patrik Sandberg's avatar
Patrik Sandberg
Jul 20, 2026
∙ Paid

Paraphernalia is rising and falling dramatically in terms of subscriptions lately. I’m wondering what is up. People seem to have strong attraction or aversion to what I’m writing and yet all remain silent. Say something, cowards! (Maybe I don’t want to know.)

I noticed Substack is rolling out a new feature called “audience-specific content.” I have not taken the time to understand what that’s about but it intrigues me. Has anyone began using it and if so, what do you think? In today’s paid edition, I’m sharing a few things I’ve been into—music, books, film—and would like to ask what you guys have been into as well. Don’t be afraid to talk back to me.

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